Client: Broadly (www.broadly.com)
Broadly is an online reputation company that's been trusted by thousands of small and medium-sized businesses to help improve their online presence. This was a 7-series cold email campaign pitching their platform to local business owners. The goal of the campaign was to target businesses with more than 5 locations and get business owners to agree to a call with one of Broadly's sales representatives.
Email #1:
Subject: We conducted a free online reputation scan for [INSERT BUSINESS NAME]
Hi [FIRSTNAME],
My name is [INSERT SENDER’S FULL NAME] and I’m a [INSERT SENDER’S JOB TITLE] for Broadly – a company that specializes in helping local businesses boost their reputation online.
I wanted to let you know that our team came across [INSERT BUSINESS NAME] and decided to run a free online reputation scan for you. This will give you a good window into your online presence across different search platforms.
Please click the button that best represents your business to see what we found.
[I HAVE 1-4 BUSINESS LOCATIONS] [I HAVE 5+ BUSINESS LOCATIONS]
Feel free to reach out to me if you have any questions about your results. I’d be happy to go over everything with you.
Have a great day,
[SIGNATURE]
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Email #2:
Subject: Have you reviewed your free reputation scan yet?
Hi [FIRSTNAME],
I’m just following up with you on my last email – did you get a chance to evaluate your free reputation scan yet?
Here’s a fun fact: 90% of people read at least 10 customer reviews before they trust a business.
And presenting your business in a way that exudes trust and confidence online isn’t something that happens overnight. You have to deliver consistently and be thorough in your approach.
If prospective customers have a hard time connecting with your business, they’re going to move on to the next one. It’s as simple as that.
All it takes is one wrong number in your online search results to miss out on valuable business opportunities.
Once again, I’m here if you have any questions about your scan or simply developing your reputation online. The dynamic team at Broadly is changing the way businesses are thinking about their online presence.
Think about yours and make a change today.
Talk to you soon,
[SIGNATURE]
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Email #3:
Subject: Improving your online reputation doesn’t have to be difficult…
Hi [FIRSTNAME],
To date, Broadly has helped thousands of local businesses improve their online reputation.
The importance of your reputation can’t be stated enough – a good reputation leads directly to more customers and increased profit across the board.
Here’s what one of our recent customers had to say about their experience with our team:
“We grew last year exponentially. Reviews are a very important piece of the puzzle. People mention our reviews when we talk and they’ve assisted in our growth. They ensure our clients feel confident with their purchase.” – Jorden, CEO of Green Flooring Supply
And here’s another from the Aloha Waxing Studio team:
“The team at Aloha Waxing Studio would highly recommend partnering with Broadly. Their system has been a TREMENDOUS help to us; It enables our team to forge lasting bonds with their clients, keeping the hassle to a minimum. Broadly's thorough attention to detail serves to ease peace of mind while in the process of nurturing a new business. It is absolutely the tool we never knew we needed here at Aloha. In just a few short weeks, Broadly has greatly bolstered our ability to process and integrate client feedback.”
If you’re interested in learning more, I’d be happy to break down our approach to you over a quick phone call. I’m confident that we could propel your business to the next level of success.
Feel free to contact me anytime at [INSERT SENDER CONTACT INFO].
Talk to you soon,
[SIGNATURE]
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Email #4:
Subject: Here’s how one local business transformed after partnering with Broadly…
Hi [FIRSTNAME],
To give you a deeper sense of how we help our clients improve their online reputations, I wanted to highlight a success story for you today.
Expert Automotive is a small father and son automotive technician shop that’s focused on exceptional customer service.
In the beginning, marketing and SEO were daunting concepts for them. Not-to-mention they were having a tough time competing with the local dealerships for customers…
They contacted us back in 2016 and haven’t looked back since. We revamped their entire website for them and set them up with an automated system to help generate more customer reviews.
One year later, they’ve seen a 200% increase in new customer volume and have grown their net revenue by over 5%.
The numbers don’t lie – boosting your online reputation means more money in your pocket.
I’d love to help you achieve similar results. Contact me anytime to receive a free consultation and learn how we’d use our platform to grow your business. What do you have to lose?
Talk to you soon,
[SIGNATURE]
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Email #5:
Subject: This is why you need to focus on online reviews…
Hi [FIRSTNAME],
Here are a few interesting statistics about online reviews:
- 85% of people trust online reviews as much as a personal recommendation.
- 68% of people say that positive customer reviews make them more likely to choose a business.
- 71% of people will leave a review for a business if they’re asked to.
That last point is key.
Are you asking customers to leave reviews for your business? If not, you’re missing out on tons of positive feedback!
That brings me to one of the coolest features that we offer at Broadly – our one-click online review.
Here’s how it works. It’s a fully automated review system that sends your customers a branded email or text asking them about their experience with your business. With just one click, they’ll be redirected to their favorite review site.
We’ve simplified the review process for people so they’re more inclined to leave feedback, giving businesses the ability to boost their online reputation without even thinking about it.
It doesn’t get easier than this.
But I’m just scratching the surface here… we’ve got plenty more tricks up our sleeve to help you succeed.
A quick call can be the catalyst that doubles your volume of new customers. Don’t sleep on the power of your online reputation – give us a call today!
Talk soon,
[SIGNATURE]
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Email #6:
Subject: Here’s another example of the power of your online reputation…
Hi [FIRSTNAME],
Today I want to show you how we transformed Bridge City Limo into a standout business in their local market.
When they first started out, Bridge City Limo didn’t have any presence on Google and weren’t coming up in organic searches. Part of the reason is that they’re based in a highly competitive area at the heart of Portland, OR.
However, just a year after they started working with us, they accumulated the most positive reviews in their niche and have grown immensely as a result.
Here’s what the owner had to say about working with us:
“We have quadrupled our business since starting with Broadly. People reference our reviews on Google and Yelp all the time – they drive our business.”
Another important benefit they’ve gotten from working with us is the exposure to negative reviews. Through increased communication with their customers, they’ve been able to address key issues within their business and create a much better customer experience.
At Broadly, we’ve got a systematic, proven approach to improve your online reputation and increase your revenue.
Give us a call today and I’ll show you exactly how we’d take [INSERT BUSINESS NAME] to the next level.
Have a great day,
[SIGNATURE]
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Email #7:
Subject: Managing multiple locations used to be difficult, but now…
Hi [FIRSTNAME],
First of all, it’s awesome that you’ve expanded your business to multiple locations.
One of the common issues we’ve noticed with our bigger clients is that it’s tough to manage all the logistics associated with their level of growth. How can you worry about your online reputation across locations when you’ve got so much else to worry about?
That said, it’s important to know how well each of your locations are performing so you can accurately identify areas you can improve the business as a whole.
We set out to make this process as easy as possible.
Through Broadly’s unique multi-location dashboard, you’ll be able to take care of all your reputation management needs in one place.
Every review that your business receives – regardless of location – will be sent to your dashboard for easy access. You can customize the dashboard for your business and over time, effectively track the progress you’re making across your locations.
Also, it allows you to quickly respond to all your customer reviews in one place. The dashboard is effortless to use and will significantly increase your level of customer interaction, which is critical to the continued success and growth of your business.
If you’re interested in learning more, I’m available to help you out. You can call me anytime to set up a free consultation and I’ll walk you through everything, step by step.
Have a great day,
[SIGNATURE]